Request analysis, common mistakes, and time and budget estimates are a practical guide for entrepreneurs and executives on implementing AI.

Анализ запросов, типичные ошибки, оценки сроков и бюджета — практическое руководство для предпринимателей и руководителей по внедрению ИИ.

Examples of AI chatbots: How to turn an idea into a working solution without breaking the bank

Примеры чат-ботов с искусственным интеллектом — как сделать из идеи работающее решение и не разориться

AI agents for business

<p>Modern business is a digital ecosystem. Your assets are no longer in a safe but in data: customer databases, reports, contracts, and financial records. A single vulnerability — a lost device or a hacker attack — threatens not only the information but also the company's reputation. Protecting data is protecting the business.</p><p>Fortunately, there is a powerful and accessible method of protection — encryption. Don’t be intimidated by this complex-sounding word. In essence, encryption transforms your important information into unreadable code that can only be unlocked with a special key (password).</p><h2 class="">&nbsp;Why is encryption critical for businesses?</h2><p><img src="https://backend.mediaten.ru/storage/uploads/Почему шифрование критически важно для бизнеса-1.png"><br></p><ul><li>Protection against device loss and theft. This is the most common scenario for data breaches. An encrypted hard drive on a laptop or flash drive makes it a useless piece of hardware for a thief.
</li><li>Compliance with legal requirements.&nbsp;<span style="font-size: 1rem;">Personal data protection laws (such as 152-FZ in Russia) require businesses to ensure the security of this information.&nbsp;</span><span style="font-size: 1rem;">Encryption is one of the best ways to comply with these requirements and avoid penalties.
</span></li><li><span style="font-size: 1rem;">Preserving business reputation. Data breaches can damage customer trust. Partners and clients want to be sure that their information is safe.</span></li><li><span style="font-size: 1rem;">Protecting trade secrets. Customer/supplier databases, drawings, and financial plans — all of your intellectual property should be securely protected.</span></li></ul><h3 class="">What data should be encrypted first?</h3><p>It is not always advisable to encrypt everything, as this can slow down your work. Focus on the most sensitive information that is of the greatest value to attackers:</p><ul><li>Customer personal data: Full names, addresses, contact phones, email addresses, and payment details.</li><li>Financial information: everything related to bank accounts, detailed accounting reports, and tax documentation.</li><li>Commercial secrets: Lists of exclusive suppliers, pricing, marketing strategies, patents, and know-how.</li><li>Internal correspondence: Confidential emails, internal reports, and draft documents.</li><li>Portable media data: All information stored on USB flash drives, external hard drives, and other removable media.</li></ul><h2 class="">Simple solutions that can be implemented today</h2><p><img src="https://backend.mediaten.ru/storage/uploads/Простые решения, которые можно внедрить уже сегодня.png"></p><h4 class="">1.&nbsp;Encryption of the entire disk on computers and laptops</h4><p><b>Problem:</b> Theft or loss of an employee's office computer or laptop.</p><p><b>Solution:</b> Enable the built-in tools.</p><ul><li>For Windows (Pro, Enterprise, Education versions): BitLocker. This is a very powerful and easy-to-use system. You can encrypt the entire system drive. Only those who know the Windows login password can access the data. You can enable it through the Control Panel -&gt; System and Security -&gt; BitLocker Drive Encryption.</li><li>For macOS: FileVault 2. A similar solution from Apple. It is enabled in System Preferences -&gt; Security &amp; Privacy -&gt; FileVault. Once activated, all data on your Mac will be protected.</li></ul><p><b>What if you have Windows Home edition, which doesn't have BitLocker? </b>Use a free alternative like VeraCrypt. 
VeraCrypt is a free and open-source solution for encrypting individual files, folders, or even entire disk partitions. It's a great choice if you only need to protect specific data rather than the entire disk.</p><p><b>How to use: </b>Download and install VeraCrypt. Create an encrypted container (a file that looks like a regular file but contains encrypted data). Mount it as a virtual disk, work with the data, and then unmount it.</p><h4 class="">2. Encryption of USB flash drives</h4><p><b>Problem:</b> Losing a flash drive is a classic leak scenario.</p><p><b>Solution: </b>Built-in tools. The same BitLocker in Windows allows you to enable encryption for removable drives. This is called "BitLocker To Go". Simply insert your flash drive, open File Explorer, right-click on the drive, and select "Enable BitLocker".</p><h4 class="">3. Encryption of mobile devices</h4><p><b>Problem:</b> Employees work with mail and documents from their phones, which are easy to forget in taxis or cafes.</p><p><b>Solution:</b> Modern smartphones already have built-in encryption.</p><ul><li>iOS (iPhone/iPad): Encryption is enabled by default if you use a password, Face ID, or Touch ID. Just make sure your password is set.</li><li>Android: In recent versions, encryption is also enabled by default. Check the security settings to ensure that you are using a secure PIN, pattern, or biometric authentication to unlock your device.</li></ul><h4 class="">4. Encryption of cloud storage</h4><p><b>Problem: </b>You use Google Drive, Dropbox, or Yandex Disk to share files. The service provider protects your data, but your account may be compromised.</p><p><b>Solution: </b>Use end-to-end encryption.</p><ul><li>Create encrypted archives. Before uploading to the cloud, pack sensitive files into an archive with a strong password using 7-Zip or WinRAR.</li><li>Use specialized services. Clouds like Tresorit or MEGA are built on the principle of end-to-end encryption. They do not have access to your keys, which means they cannot read your data.</li></ul><h4 class="">5. Email encryption</h4><p><b>Problem: </b>Sending confidential contracts or personal data via email.</p><p></p><p><b>Solution:</b></p><ul><li>Passwords for archives. The easiest way is to put the file in a password-protected archive (as described above) and send it via email. Send the password to the recipient via another communication channel (such as a messenger or SMS).</li><li>Built-in email services. Some corporate email services (such as Outlook.com) have an "Encrypt Message" option. Check with your provider for more information.</li></ul><h4 class="">6. VPN services: Traffic protection</h4><p>A virtual private network (VPN) encrypts all your internet traffic, making it unreadable to others. This is especially important if you or your employees work from public Wi-Fi networks.</p><ul><li>Advantages: Data interception protection, anonymity on the network.</li><li>How to use: Choose a reliable VPN provider, install the client, and connect to a server.</li></ul><h2 class="">Website and Server Security: Protecting Your Digital Office</h2><p><img src="https://backend.mediaten.ru/storage/uploads/Безопасность веб сайта и сервера защита вашего цифрового офиса.png"><br></p><p>Your website is your business's storefront, and your server is its digital office. Their security is just as important as the protection of your local data. If you're unsure about their reliability, the Mediaten team is here to conduct a thorough audit and address any vulnerabilities. To help you understand the topic, we've compiled a list of essential criteria for self-evaluation.</p><h4 class="">1.&nbsp;Audit of open ports</h4><p><b>Problem:</b> Unused or misconfigured ports are open doors for hackers.</p><p><b>What to check:</b> Use free online services (for example, ShieldsUP! from GRC). They will show you which ports of your server are visible from the internet.</p><p><b>Ports at risk:</b></p><ul><li>22 (SSH), 21 (FTP), 23 (Telnet): Server management. Should be protected as much as possible.</li><li>80 (HTTP), 443 (HTTPS): Web traffic. Make sure that only 443 works with an SSL certificate.</li><li>3389 (RDP): Remote Desktop Protocol for Windows. Extremely vulnerable to attacks.</li><li>3306 (MySQL), 5432 (PostgreSQL): Databases. Should never be exposed to the outside world.</li></ul><p><b>Solution: </b>Close all ports that are not in use. Configure a firewall.</p><h4 class="">2.&nbsp;Checking SSH server access settings</h4><p><b>The problem:</b> SSH is a powerful management tool, but its default settings are vulnerable.</p><p><b>What to check and configure:</b></p><ul><li>Disable root login. Create a regular user with sudo privileges.</li><li>Use key authentication instead of passwords. It's much more secure.</li><li>Change the default SSH port (22) to a non-standard port.</li><li>Limit the number of login attempts using tools like fail2ban.</li><li>Disable outdated and weak encryption algorithms.</li></ul><h4 class="">3. Checking that the security headers are configured correctly</h4><p><b>Problem:</b> Browsers use special headers to protect users from certain attacks (such as XSS and clickjacking). Their absence makes your website vulnerable.</p><p><b>What to check:</b> Use free online website security scanners. They will check for critical headers:</p><ul><li>Strict-Transport-Security (HSTS): Forces the browser to use HTTPS.</li><li>X-Content-Type-Options: Prevents the browser from "guessing" the content type.</li><li>X-Frame-Options: Protects against clickjacking.</li><li>Content-Security-Policy (CSP): Allows resources to be loaded only from trusted sources.</li></ul><h4 class="">4.&nbsp;Checking the website in the phishing lists and monitoring its reputation</h4><p><b>Problem:</b> Your website may be hacked and used for phishing, even if you don't know about it.
</p><p><b>What to do: </b>Regularly check your domain's reputation using Google Safe Browsing Transparency Report or VirusTotal.</p><h4 class="">5.&nbsp;Checking for server information leaks via requests</h4><p><b>Problem: </b>The default server can "tell" too much about itself: its version and installed software. This information is the first thing an attacker looks for.
</p><p><b>What to check: </b>Send requests to your site and see what is returned in the response headers. Server and X-Powered-By headers often contain software versions. They should be hidden in the web server settings.</p><h3 class="">Simple rules that will enhance protection</h3><ul><li>Use complex passwords and password managers. A password like "123456" defeats all encryption. Use long, unique passwords for each service. Programs like Bitwarden or KeePass can help you store them.</li><li>Enable two-factor authentication (2FA). This adds a second layer of protection to all your accounts (email, cloud, banks). Even if your password is stolen, you won't be able to log in without a code from your phone.</li><li>Train your employees. Technology is powerless if an employee writes passwords on a sticker and sticks it on their monitor. Teach them the basics of cyber hygiene.</li></ul><h2 class="">What not to do in any case</h2><ul><li>Store the recovery keys on the same device as the encrypted data. Print them out and keep them in a safe or use a secure password manager (such as KeePass).</li><li>Think it's too complicated. Modern tools are designed for regular users. Spend one evening setting it up, and it will save you time, money, and reputation in the future.</li><li>Ignore website security. Many entrepreneurs think that their small website is of no interest to anyone, but they are the ones who become easy targets for automated attacks.</li></ul><p>Data encryption is not a luxury, but a necessity for businesses in the digital age. It is your insurance against real and very likely risks. Start small: enable BitLocker or FileVault on your laptop, set passwords on all your work phones, and check the basic security settings of your website. If you encounter complex issues, don't hesitate to seek <a href="https://mediaten.ru/en/services#website-audit%20services" target="_blank">professional assistance for security audits and fixes</a>. These simple steps will significantly enhance your digital security and preserve the most valuable assets - your customers' trust and your business peace of mind.</p><p><br></p>

A practical guide to encrypting devices, cloud storage and email, along with basic website security checks and tips to prevent data leaks

Практическое руководство по шифрованию устройств, облаков и почты, а также базовые проверки безопасности сайта и советы по предотвращению утечек.

Protect your business data: encryption and website security audit

Защитите данные бизнеса: шифрование и аудит безопасности сайтов

Data encryption for small businesses: simple solutions for strong security

Шифрование данных для малого бизнеса: простые решения для большой безопасности

<p>According to StatCounter, people use mobile devices almost twice as often as desktops — 65% versus 35%. That’s why mobile apps have become a key part of digital strategy for businesses. In e-commerce, they help solve practical tasks:
</p><ul><li>
speed up sales and simplify repeat purchases,</li><li>reduce the load on call centers and managers,</li><li>make services available 24/7,</li><li>strengthen brand positioning through constant contact with customers.</li></ul><p>In 2025, a mobile app is not just a sales tool — it's part of the company's internal ecosystem that helps streamline:</p><ul><li>warehouse and transportation logistics,</li><li>HR processes,</li><li>supplier and partner management,</li><li>inventory and order tracking.
</li></ul><p>
However, for a mobile app to be truly useful and user-friendly, it’s critical to plan out the user journey and service functionality during the analytics stage. Otherwise, the platform may fall short of business needs and turn into a financial burden instead of a revenue-generating tool.</p><p>In this guide, we’ll look at how much mobile app development costs and what steps the process includes.</p><h2 class="">How Much Does Full-Cycle Mobile App Development Cost</h2><p>The cost of a turnkey mobile app depends on many factors: business goals, product type, architectural complexity, number of screens, and depth of integrations. Even if the interface looks simple, it may involve complex logic, dozens of user scenarios, role-based access systems, and external services — all of which have a direct impact on the final price.</p><p>Below, we’ll break down the key factors that have the greatest influence on the project budget.</p><h3 class="">App Type</h3><p></p><p>This affects how many specialists need to be involved, how long the development will take, and how many resources will be needed for ongoing support.</p><p>Native apps are the most expensive.Cross-platform apps are more affordable, while hybrid apps are the most budget-friendly — though their capabilities are significantly limited.</p><h3 class="">Number of Screens and Business Logic</h3><p></p><p>Each screen represents a user scenario that requires thoughtful interaction design — what can or should be clicked, where the user can go, and what data can be seen. The more screens and the more complex the logic, the higher the development effort.</p><p>For example, even a basic app where the user simply submits a request may contain around ten screens. If the user can register, track orders, chat with a manager, and arrange delivery, the number of scenarios increases significantly — and so does the cost.</p><h3 class="">Design Level</h3><p></p><p>Template-based designs with standard elements require minimal investment. A custom interface with a unique visual style, animations, and well-thought-out navigation takes more time and requires active involvement from designers and frontend developers.</p><p>A quality design project must include adaptability — the ability for the UI to display correctly across different screens and devices. This is a separate task that also increases the final product cost.</p><h3 class="">Integration Complexity</h3><p></p><p>If the app needs to interact with other systems — such as a CRM, product database, payment services, logistics platforms, or internal ERP — then API setup, debugging, and additional data validation will be required.</p><p>Each integration is essentially a separate module that must be developed, tested, and maintained. The more integrations, the higher the cost. However, paradoxically, it can still be cheaper than building a microservice from scratch.</p><p><br>Based on the factors above, mobile app development costs can be roughly divided into 3 levels.<br><br></p><ul><li>Basic MVP — from $4,500 to $9,000</li></ul><p>This is a minimal version of the product suitable for launching a new service. It typically includes 1–2 user roles and limited functionality, without complex integrations, personal accounts, or advanced business logic. Development time: 2–3 months.
<br><br></p><ul><li>
Mid-level app — from $9,000 to $17,000</li></ul><p>This option suits small and medium-sized businesses when the app is part of a core service. It usually includes features like user authentication, filters, notifications, personal accounts, and a basic admin panel. External services such as payment systems, analytics, and CRM may be integrated. Development time: 4–6 months.<br><br></p><ul><li>Complex solution — from $17,000–$22,000 and up</li></ul><p>Apps in this category are full-fledged business tools. They involve multilayer architecture, offline mode support, synchronization with internal systems, document flow, time and route tracking, analytics, reporting, and distributed user roles. Development time: over 6 months.</p><p>One such project was implemented by MediaTen for a company that has been designing and maintaining fire protection systems for nearly 20 years. They needed an app for team leads and technical specialists working in the field.</p><h3 class="">Example of Mobile App Development</h3><p></p><p>Cost
We built a cross-platform service with offline mode support, ERP integration, the ability to upload photo and video reports, track labor costs, and automatically generate work completion documents. The app solves specific operational tasks and helps reduce human error in work tracking.</p><p>The project cost was over $22,000, and the application became part of the company’s internal ecosystem, enabling full control over key business processes.</p><p>You can read more about this project in our <a href="https://mediaten.ru/en/cases/mobile-app-development" target="_blank">case study</a>.</p><h2 class="">Mobile App Development Stages</h2><p></p><p>In full-cycle development, a single team handles the entire project — from idea to release. They take full responsibility for both business logic and technical implementation. The client doesn't need to hire specialists, manage task distribution among contractors, or oversee internal workflows.</p><p>Below are the main development stages, where each step naturally follows from the previous one. This structure helps avoid delays, rework, and misalignment during the launch process.<br></p><h3 class="">1. Business Analysis</h3><p><img src="https://backend.mediaten.ru/storage/uploads/МППК 1.png"><br></p><p></p><p>At this stage, the team dives into the business goals and defines what problem the app should solve, who the end users are, what actions they need to take within the app, and which internal processes the company wants to automate or streamline.</p><p>To gather this information, a business analyst or <a href="https://mediaten.ru/en/services/project-manager" target="_blank">project manager</a> conducts sessions with the client, maps out user scenarios, and studies the company’s internal workflows.</p><p>The outcome is a clear scheme that outlines who will do what, when, and why in the app. This becomes the foundation for the architecture.</p><h3 class="">2. Technical Specification and Architecture</h3><p><img src="https://backend.mediaten.ru/storage/uploads/МППК 2.png"><br></p><p></p><p>Once the analysis is complete, a detailed <a href="https://mediaten.ru/en/services/creation-of-technical-specification" target="_blank">technical specification (spec)</a> is created. This working document describes exactly how the app will function — including user roles, screens, and each step in the user journey.</p><p>The app’s architecture is also developed — a tree-like structure of the future product. It includes detailed diagrams of entities and their relationships, data flow schemes (both internal and external), and flowcharts of user interactions with the API.</p><p>The team lead, tech lead, or project manager defines the technical implementation: what technologies to use and how to link frameworks and modules together.</p><p>A thorough and well-prepared technical spec can save dozens of hours in later stages and helps prevent inaccuracies in the code.</p><h3 class="">3. Prototyping and Design</h3><p><img src="https://backend.mediaten.ru/storage/uploads/МППК 3.png"><br></p><p></p><p>Alongside the technical specification, prototypes — wireframes of future screens — are created. These show how users will navigate through the app, what blocks they’ll see, and where buttons, forms, and menus will be placed. These are visual schemes without styling, but with clear logic.</p><p>The level of detail can vary. Sometimes, simple black-and-white wireframes are enough to understand the screen structure. In other cases, individual elements like transitions, pop-ups, or dropdown menus are modeled.</p><p>The goal of this stage is to test the logic of the interface before colors, fonts, and icons are added — focusing on usability and user behavior scenarios. Prototypes are faster and easier to modify since they don’t involve visual design yet.</p><p>Once the prototypes are approved, the team moves on to the visual design — <a href="https://mediaten.ru/en/services/interface-design-development" target="_blank">the UI kit and final UX/UI layout</a>. The designer selects colors, fonts, buttons, icons, and animations — everything that forms the app’s visual identity. They also define the behavior of elements: how they respond to taps, show errors and notifications, or transition between screens.</p><h3 class="">4. Development: Frontend, Backend, Documentation</h3><p><img src="https://backend.mediaten.ru/storage/uploads/МППК 4.png"><br></p><p></p><p>After the design is approved, the main technical stage begins — develop<span style="font-size: 1rem;">ment. The team starts building the client-side and server-side components and works in parallel on internal project documentation.</span></p><p><a href="https://mediaten.ru/en/services/frontend-vuejs" target="_blank">Frontend</a> refers to everything the user interacts with: screens, buttons, forms, animations, data loading, and transitions between sections. Developers convert the approved design into a fully functioning user interface for mobile devices.</p><p>The <a href="https://mediaten.ru/en/services/backend-laravel" target="_blank">backend</a> team handles the internal logic: data processing, database management, role-based access, security, business logic, and integrations with external services.</p><p>Throughout this phase, the team documents the system — producing detailed technical documentation. This is crucial for future support and knowledge transfer to other specialists.</p><p>The result of this stage is an app ready for testing.</p><h3 class="">5. Testing</h3><p><img src="https://backend.mediaten.ru/storage/uploads/МППК 5.png"><br></p><p></p><p>Before release, it’s essential to make sure that all features work correctly, the interface matches the technical specification, and the app remains stable even under high load. Several types of testing are used at this stage.</p><ul><li><a href="https://mediaten.ru/en/services/manual-quality-assurance" target="_blank">Manual testing</a> — a tester manually goes through screens, forms, and user scenarios step by step. They follow the user journey, identify bugs, and analyze how interface elements behave in different states.</li><li><a href="https://mediaten.ru/en/services/functional-quality-assurance" target="_blank">Unit testing </a>— automated testing of individual pieces of code. It helps detect whether changes in one area affect functionality elsewhere.</li><li><a href="https://mediaten.ru/en/services/manual-quality-assurance" target="_blank">UX testing</a> — evaluation of the user experience. It checks whether navigation between screens is smooth and whether typical actions are easy to perform.</li><li><a href="https://mediaten.ru/en/services/functional-quality-assurance" target="_blank">Load testing </a>— assessment of how the app handles peak user activity and high server load.</li><li><a href="https://mediaten.ru/en/services/functional-quality-assurance" target="_blank">Cross-platform testing</a> — checking the app on different devices, smartphone models, and OS versions to ensure consistent behavior and stable performance.</li></ul><h3 class="">6. Release and Store Publishing</h3><p><img src="https://backend.mediaten.ru/storage/uploads/МППК 6.png"><br></p><p></p><p>Once the app is complete, the release stage begins. The team prepares screenshots, descriptions, keywords, and uploads everything to app stores — Google Play, App Store, RuStore, AppGallery, Samsung Galaxy Store, and corporate marketplaces.</p><p>Each platform has its own requirements. In 2025, App Store and Google Play have especially strict moderation processes. For example, Apple checks interface quality, stability, security, proper use of the camera, Touch ID, Face ID, and user data handling. Moderation can take anywhere from one day to several weeks, especially if questions arise about the app’s functionality.</p><p>After publication, the app becomes available for download. At this stage, analytics tools are configured to track user behavior and quickly respond to any potential issues.</p><h3 class="">7. Support and Growth</h3><p><img src="https://backend.mediaten.ru/storage/uploads/МППК 7.png"><br></p><p>To keep the app relevant, stable, and useful, it needs continuous support and ongoing development.</p><p>Technical support includes bug fixing, updates for new Android and iOS versions, integration monitoring, and data security. It's important to regularly audit the system and update dependencies — otherwise, the app may stop working on new devices.</p><p>Feature development depends on analytics and user feedback. Over time, new scenarios, roles, and integration requirements emerge.</p><p><a href="https://mediaten.ru/en/services/creation-of-texts" target="_blank">Content support</a> may also be needed — updating texts, images, banners, news, and media files. This is especially important if the app involves products, promotions, or events.</p><h2 class="">Full-cycle mobile app development is an investment in sustainable business growth</h2><p></p><p>To get real value, it’s crucial to define your goals, choose the right format, and find an experienced team. This approach will save time and money on fixing issues later on.</p><p>Start simple: define why you need an app — and reach out to <a href="https://mediaten.ru/en" target="_blank" style="">MediaTen</a> for full-cycle development.&nbsp;</p>

Types of mobile apps and their development costs — analytics, layout, design, and programming. Learn how mobile apps are built on the MediaTen IT company blog.

Виды мобильных приложений и стоимость их разработки: аналитика, верстка, дизайн и программирование — узнайте, как создается мобильное приложение, в блоге IT-компании MediaTen.

From business analysis and cost estimation to release and ongoing support

От бизнес-аналитики и расчета стоимости до релиза и дальнейшего сопровождения

Full-Cycle Mobile App Development in 2025

Создание мобильного приложения под ключ в 2025 году

<p>What is full-cycle website development? It’s a comprehensive process where a single contractor — typically a digital agency or IT company — handles every stage of building a website. This includes business analysis, prototyping, design, frontend and backend development, and post-launch technical support.</p><p>For the client, this means no need to hire separate vendors for each part of the job or worry about how well the design will integrate with the site’s functionality. This approach reduces risks, streamlines communication, and increases the chances of a successful result. It also simplifies feedback and revision workflows — one agency means one point of responsibility</p><p></p><p>So what exactly does the full process look like? Let’s walk through each step.</p><h2 class="">1.&nbsp;Business Analysis<img src="https://backend.mediaten.ru/storage/uploads/1.png" style="font-family: &quot;Source Sans Pro&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;; font-size: 1rem;"></h2><p>Website development begins with project analysis. At this stage, the business goals are clarified, competitors and target audiences are studied, and potential areas for process automation are identified.</p><p></p><p>This research is typically carried out by a business analyst, product manager, or <a href="https://mediaten.ru/en/services/project-manager" target="_blank">project manager.</a> They communicate with the client and help prioritize tasks. If the client already has a website, the team evaluates its performance, identifies growth opportunities, and suggests functional improvements.</p><p>To gather the necessary information, the team prepares a brief, conducts interviews with stakeholders, and analyzes the user journey along with the company’s internal workflows.
</p><p>The outcome is a clear understanding of what needs to be built, for whom, and why — a foundation that shapes every step that follows.&nbsp;</p><h2 class="">2.&nbsp;Technical Specification and Architecture Planning<img src="https://backend.mediaten.ru/storage/uploads/2.png" style="color: inherit; font-family: inherit; font-size: 2rem;"></h2><h2></h2><p><a href="https://mediaten.ru/en/services/creation-of-technical-specification" target="_blank" style="">The technical specification (spec) </a>is a core document that defines the direction of the entire development process. Its purpose is to describe in detail how the website should function — what sections it will include, what features it will offer, and how users will interact with it.</p><p>At this stage, the project manager, team lead, or tech lead designs the technical foundation of the future site: how different modules will interact, which technologies and frameworks will be used, and how caching, scaling, and other backend concerns will be handled.
</p><p>This phase includes building the site’s tree structure, entity relationship diagrams, internal and external API schemas, and flowcharts that map user interactions. The more complex the project, the more detailed the architectural planning needs to be — to avoid costly changes later on.</p><p>A well-prepared technical spec is a text-based document that clearly describes the future implementation in line with the client’s expectations. It covers not just what needs to be done, but how it will work.
The specification typically includes:</p><ul><li>
the full sitemap and structure of the site;</li><li>
descriptions of all pages, interface blocks, and UI elements;</li><li>logic for user flows — what happens after a button is clicked, how forms are submitted, how navigation works;</li><li>system behavior in various scenarios;</li><li>a list of required integrations: CRM, payment gateways, third-party services, ERP systems, or 1C:Accounting;</li><li>

requirements for security, performance, SEO, and other critical aspects.
</li></ul><p>Once approved, the technical spec becomes the foundation for the entire project. Skipping it or underestimating its role significantly increases the risk of missed deadlines, budget overruns, and rework.&nbsp;</p><h2 class="">3.&nbsp;Prototyping and Design<img src="https://backend.mediaten.ru/storage/uploads/4.png" style="font-family: &quot;Source Sans Pro&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;; font-size: 1rem;"></h2><p>Even if the client has a clear vision of the website’s look, the design process doesn’t begin with visuals. It starts with prototyping — creating wireframes that show the layout of pages, blocks, buttons, forms, and other elements, without any visual styling. These prototypes are part of the technical specification.
</p><p>The goal of prototyping is to test the logic and usability of the interface before any design work begins. This keeps the focus on user flows and structure rather than colors and fonts. It's also much easier and faster to make adjustments at this stage, as there’s no need to revise finished graphics.
</p><p>Prototypes can vary in fidelity. Sometimes a basic wireframe is enough to map out the page sections. Other times, detailed elements are modeled — such as dropdown behavior, screen transitions, or modal window appearances.
</p><p>Once the prototype is approved, the team moves on to the <a href="https://mediaten.ru/en/services/interface-design-development" target="_blank">UI kit and UX/UI design</a> — the visual layer. This includes creating the color palette, typography, icons, buttons, and illustrations, all combined into a unified UI kit.
</p><p>The design process is grounded in UX principles. A good interface is intuitive, logical, clean, and helps users quickly achieve their goals without distractions.</p><p>
Responsive design is also a must — layouts are adapted for smartphones, tablets, and desktop devices.
</p><p>Throughout this phase, the team regularly syncs with the client: presenting design drafts, gathering feedback, making revisions, and sharing updated versions.</p><h2 class="">4.&nbsp;Layout and Frontend Development<img src="https://backend.mediaten.ru/storage/uploads/5.png" style="color: inherit; font-family: inherit; font-size: 2rem;"></h2><h2></h2><p>Once the design mockups are approved, the project moves into <a href="https://mediaten.ru/en/services/frontend-vuejs" target="_blank" style="">layout and frontend development </a>— the phase where visuals are turned into an interactive website that users can actually see and use.</p><p>
Frontend developers convert the designs into HTML pages, apply styles with CSS, and bring interactivity to life using JavaScript. Key aspects they focus on include:
</p><ul><li>Responsiveness — ensuring that the layout adapts to any screen size without horizontal scrolling;</li><li>Cross-browser compatibility — stable performance in Yandex, Chrome, Safari, Firefox, Edge, and others;</li><li>
Accessibility (in some cases) — meeting standards for contrast, font sizes, and other parameters important for users with disabilities.</li></ul><p>

Frontend development also involves:</p><ul><li>
Animations and microinteractions — smooth block transitions, tooltips, hover effects;</li><li>Parallax effects — layered elements that move at different speeds as the user scrolls;</li><li>Screen transitions — dynamic navigation between pages or views.</li></ul><p>
If the site includes features like input forms, user accounts, shopping carts, or other interactive elements, the frontend becomes even more complex. Developers must ensure that the interface responds to user actions in real time — without full-page reloads.
</p><p>Frontend development often runs in parallel with backend development, which helps speed up the process and allows early testing of user interfaces.</p><h2 class="">5.&nbsp;Backend Development<img src="https://backend.mediaten.ru/storage/uploads/6.png" style="font-family: &quot;Source Sans Pro&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;; font-size: 1rem;"></h2><p><a href="https://mediaten.ru/en/services/backend-laravel" target="_blank" style="">Backend</a> development covers everything that happens behind the scenes of the user interface. Its core responsibilities include:
</p><ul><li>configuring and managing databases;</li><li>handling user authentication and access control;</li><li>building and maintaining APIs for frontend-server communication and third-party integrations;</li><li>implementing security protocols and protecting against vulnerabilities.</li></ul><p>This stage also lays the groundwork for future scalability — including caching strategies, task queues, and load balancing across servers.
</p><p>If the site needs to interact with external systems, the backend handles integration with:
</p><ul><li>1C systems, custom CRMs, ERPs, and PRMs;</li><li>payment gateways like YooKassa, Robokassa, PayAnyWay, and PayMaster, or direct bank APIs;</li><li>delivery and logistics&nbsp;services;</li><li>
marketing platforms;</li><li>
government service portals.</li></ul><p>To ensure stability, the system is instrumented with logs — detailed records of user actions, system events, and errors. Logging helps teams identify issues quickly, resolve them efficiently, and monitor suspicious activity.
</p><p>The result is a fully functional server-side foundation, ready for frontend integration and system testing.
</p><p>A key part of this process is building an administrative dashboard. The admin panel allows non-technical users to manage the site independently — update content, upload or remove images, track analytics, and create new pages or blocks without developer involvement.</p><h2 class="">6.&nbsp;Testing<img src="https://backend.mediaten.ru/storage/uploads/7.png" style="color: inherit; font-family: inherit; font-size: 2rem;"></h2><h2></h2><p>Even the most carefully planned website requires thorough testing. It’s essential to verify that every section works as intended, that the site aligns with the technical specification, offers a smooth user experience, and can handle peak traffic loads.
</p><p>Initial testing is performed after individual modules are implemented, but the bulk of the effort occurs during the final pre-launch phase.
</p><p>Several types of testing are typically involved:
</p><ul><li><a href="https://mediaten.ru/en/services/manual-quality-assurance" target="_blank">Manual testing</a> — QA specialists follow test cases to examine pages, forms, user flows, and element behavior.
</li><li><a href="https://mediaten.ru/en/services/functional-quality-assurance" target="_blank">Unit testing </a>— automated checks that validate specific parts of the codebase to ensure that changes in one area don’t break functionality elsewhere.
</li><li><a href="https://mediaten.ru/en/services/manual-quality-assurance" target="_blank">UX testing </a>— evaluation of the user journey to determine whether navigation is intuitive, content is easy to find, and interactions make sense from a user perspective.
</li><li><a href="https://mediaten.ru/en/services/functional-quality-assurance" target="_blank">Load testing</a> — simulating high-traffic scenarios to assess how the site performs under stress, identifying risks of slowdowns or outages.
</li><li><a href="https://mediaten.ru/en/services/functional-quality-assurance" target="_blank">Cross-browser testing</a> — verifying that the site displays and functions properly across different browsers and devices.
</li></ul><p>All issues are logged in a bug report, then resolved by developers and retested. This cycle may repeat multiple times to ensure quality and reliability.</p><h2 class="">7.&nbsp;Client Review and Final Demo<img src="https://backend.mediaten.ru/storage/uploads/8.png" style="font-family: &quot;Source Sans Pro&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;; font-size: 1rem;"></h2><p>Once all key modules are implemented and testing is complete, the project moves to the final demonstration stage. The site is deployed on a staging domain — a temporary address that allows the client to view and interact with the product in a real web environment.
</p><p>The client provides feedback on the completed work and either approves the project or requests final adjustments. If needed, another demo session is scheduled to review the changes.</p><p><span style="font-family: &quot;Source Sans Pro&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;; font-size: 1rem;"><br></span><h2 class="">8.&nbsp;Content Upload and Project Handover<img src="https://backend.mediaten.ru/storage/uploads/11111.png" style="font-family: &quot;Source Sans Pro&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;; font-size: 1rem;"></h2></p><p>After the client signs off on the final version, the next stage is populating the site with content — texts, images, videos, metadata, structured data, and other elements required for the site to function as intended.
</p><p>The content may be provided by the client in its final form or <a href="https://mediaten.ru/en/services/creation-of-texts" target="_blank">created by the development team as an additional service</a>. Sometimes, materials from the old version of the site need to be migrated — either manually or via automated scraping.
</p><p>In some cases, content upload is handled by the client. In that scenario, the agency proceeds directly to transferring access credentials and project deliverables.
</p><p>Along with a site ready to be moved to the production domain, the client receives:
</p><ul><li>access credentials for the admin panel, server, databases, monitoring systems, and the Git repository;</li><li>technical documentation and usage guidelines;</li><li>backup copies of the project.</li></ul><p>If trainingis included in the scope, the team conducts onboarding sessions.&nbsp;This is especially important when the website features custom admin panels or CRM modules.</p><p>The handover is documented either with a formal acceptance certificate or a written confirmation via email.</p><p><span style="font-family: &quot;Source Sans Pro&quot;, -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;; font-size: 1rem;"><br></span><h2 class="">9.&nbsp;Launch and Production Deployment<img src="https://backend.mediaten.ru/storage/uploads/10.png" style="color: inherit; font-family: inherit; font-size: 2rem;"></h2></p><h2></h2><p>Moving a project into the production environment involves much more than simply uploading files to a hosting server.
</p><p>The process begins with preparing the production server — the live environment where the site will run. The system environment is configured: correct versions of the programming language, databases, libraries, and other dependencies required to power the application are installed.
</p><p>Next, security measures are applied to protect against external threats, data access is restricted, and performance settings are optimized to ensure fast, stable operation.</p><p>
For large-scale websites, additional infrastructure may be configured:
</p><ul><li>Server clusters — multiple servers working together to handle requests
</li><li>Load balancers — tools that distribute incoming traffic across servers
CDNs (Content Delivery Networks) — to accelerate page loading by serving content from the node closest to the user
</li><li>Storage systems — for static files, backups, or large assets
</li><li>

Once the infrastructure is ready, the project is moved from the staging domain to the live production domain.
</li></ul><p>Final steps include:
</p><ul><li>assigning the domain name
</li><li>configuring SSL certificates
</li><li>setting up email services
</li><li>connecting analytics tools</li></ul><p>
The deployment concludes with one last round of testing — only after this is the website officially considered live.</p><h2 class="">10.&nbsp;Ongoing Support and Continuous Development<img src="https://backend.mediaten.ru/storage/uploads/11.png" style="color: inherit; font-family: inherit; font-size: 2rem;"></h2><h2></h2><p>After going live, a website often requires updates and technical maintenance — especially if it launched as an MVP (minimum viable product) with core functionality only. The more complex the system, the more critical it is to have someone familiar with its inner workings who can quickly introduce new features or respond to unexpected issues.
</p><p>Even when everything is running smoothly, it's important to monitor the system's health, keep libraries and dependencies up to date, schedule regular data backups, and ensure security protocols are in place.
</p><p>Another layer of support is <a href="https://soloma.agency" target="_blank" style="">content management.</a> If the client partnered with a full-service development agency, the same team can also take on content-related tasks — publishing articles and images, managing updates, and maintaining the site’s administrative side.</p><h2 class="">Full-Cycle Development — One Team, Full Responsibility</h2><p>When a project is split between multiple contractors, it’s easy to lose clarity and control. But when a single team handles the entire process, they stay aligned with the context, make faster decisions, and take full responsibility for the final product.
</p><p><a href="https://mediaten.ru/en/services" target="_blank">MediaTen is a full-cycle development agency</a>. We’re ready to build your website from the ground up, bring it to launch, manage it, and expand its capabilities as your business grows.&nbsp;</p><p></p>

Analytics, layout, design and programming of the website: everything about what is included in the complex development, and about the client's participation at each stage — MediaTen blog

Аналитика, верстка, дизайн и программирование сайта: все о том, что входит в комплексную разработку, и про участие клиента на каждом этапе — блог MediaTen

How to create a turnkey website — without templates and designers, taking into account business objectives. We explain it step by step: from analysis and design to backend, launch and support.

Как создается сайт под ключ — без шаблонов и конструкторов, с учетом задач бизнеса. Объясняем по шагам: от анализа и дизайна до бэкенда, запуска и поддержки.

Creation of a turnkey website in 2025

Создание сайта под ключ в 2025 году

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Examples of AI chatbots: How to turn an idea into a working solution without breaking the bank

Data encryption for small businesses: simple solutions for strong security

Turnkey Mobile App: A Complete Guide for Business

What is included in the turnkey website development

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