ONLINE STORE OF GERMAN HOUSEHOLD APPLIANCES FOR HOME ‘MIELE’ IN YEKATERINBURG

DEADLINE: May – September 2021

PROJECT STAFF (PROJECT WORK): 4 developers, 1 UX/UI designer

TECHNOLOGIES: PHP 7.4, Yii2, PostgreSQL, HTML, CSS, JavaScript, Vue.js, Nuxt.js, Git, Docker, Docker-compose, Figma

PROJECT COST: > 900 000 rubles

TARGET

Creation of an adaptive website with a non-standard design, quick search and convenient ordering of products, as well as competent navigation for both customers and employees of the Miele store.

MAIN GOALS

• Drawing the original design for the site.
• Page layout for desktop and mobile devices.
• Service architecture development (B2C).
• Testing and launch.

ANALYSIS AND PROTOTYPE

Before creating an interactive layout, we conducted a detailed study of user experience of interacting with marketplaces. We wrote down the most convenient scenarios for customers and outlined the routes for them.

We made a prototype with the most elaborate and user-friendly interface:

• viewing the catalog and adding goods to favorites,
• comparison of selected items and sending to the cart,
• purchase of goods and placing an order.

DESIGN AND LAYOUT

The most difficult thing is to make “beautiful” out of “nothing”. But we did. We drew several solutions and provided the client with sketches to choose from. The customer chose a minimalistic version. After minor edits, the finished layouts were sent for layout.

We once again checked the logic and simplicity of the routes of our prototype and made a cross-browser version for desktop and mobile devices. We set up an intuitive admin panel and unloading goods from a distributor.

PROGRAMMING AND TESTING

The product we created seems visually unusual, but at the same time simple and understandable for the user. This is what we achieved by developing all its functionality from scratch.

Instead of just making a layout of a new design using the program text of the customer's site, we decided to abandon legacy. To do this, we used our modern stack and rewrote the code according to PSR standards.

We made an integration with an external API for updating product nomenclatures and updating prices. We set up work with a large amount of data and implemented a position sorting module.

We conducted closed beta testing, fixed all bugs and released the site into production on September 6, 2021.

THE DIFFICULTIES WE ENCOUNTERED

Due to the fact that we changed the stack and made a more modern product, we had to put more effort into development than the original task required. However, in the end we ourselves received a bonus for the project - 2nd place in the rating of agencies for the support and development of sites in Yekaterinburg according to Runet.

WHAT WE LEARNED

We gained experience in layout of non-standard layouts with original design. Thanks to this, a detailed online store was created, in which there are 93 categories and 811 items with a detailed description.

RESULTS

• Nice and convenient interface with a trendy design.
• Correct display of the service from both desktop and mobile devices.
• Increasing brand loyalty and increasing sales figures.